Comprehensive and Refined Luxury Fashion Shopping Experiences at dstore

Leading the way in the luxury fashion industry in Egypt, dstore offers customers a concept store experience with its comprehensive selection of the world’s leading brands. The pioneering company has transformed Egyptian fashion by providing a specialized understanding in all its stores.

Nile Projects established dstore with ready-to-wear fashion as its primary focus. It all started in 1972 when Ossama El-Naggar opened his small family business. Half a century later, the company has grown to be one of the largest in the country, with interests spread across an impressive range of industries, including automotive, real estate, and fashion.

Nile Projects is responsible for recognizing the demand for access to trendsetting designers and fashion houses from Egyptian consumers. Before their intervention, the luxury fashion scene in Egypt was limited to lovers of the world’s premium clothing brands. Their strategy was to introduce these brands into the marketplace, including Ferragamo and Burberry, followed by the launch of the first dstore, which is a significant step in the process.  

The first dstore opened in the exclusive location of City Stars Mall. The space offers a new level of luxury shopping experience in keeping with the high status of the brands it represents and prides itself on satisfying the needs of even the most demanding customers. The availability of exquisite designer clothes across an extensive selection of brands makes for an enhanced shopping experience previously unavailable to the residents and visitors to Egypt. 

With its comprehensive range of premium brands available, dstore stands out in the Egyptian fashion world. It offers everything from menswear, womenswear, kids’ wear, footwear, and accessories. These items are various brands, including Burberry, Salvatore Ferragamo, Polo Ralph Lauren, MISSONI, MSGM, Philipp Plein, N2, Kenzo, Roberto Cavalli Sport, Hackett, Calvin Klein, Weill, Corneliani, and many more.

Today, dstore proudly features five stores in Cairo – Cairo Festival City, Citystars, Mall of Arabia, First Mall – Four Seasons, and Mohandeseen. There is also one store in Alexandra at the Designiaa Mall and two North Coast Resort stores located in Marassi and Diplo 3. In 2016, a summer edition of dstore opened with a corresponding range of products. 

Each store prides itself on offering a personalized approach and complete consultation in assisting each customer with their purchases. This method makes for a truly upscale shopping experience every time. Additionally, the company is committed to continuing to expand in its quest to provide new facets of luxury lifestyle experiences to the people of Egypt.

dstore by Nile Projects has played a vital role in opening up new opportunities in Egypt’s fashion industry. It offers impeccable service and an admirable range of designer products; they stand proudly at the heart of the marketplace. For these reasons, the Luxury Lifestyle Awards granted the dstore an award as the Best Luxury Fashion Department Store in Egypt.

Find out more about dstore and its exceptional fashion by visiting its website here